According to the “The Anti-Vaxx Playbook“
• Health professionals need to persuade the public to take an action.
• Anti-vaxxers need only to create doubt as to its efficacy, safety or necessity.
• That’s why anti-vaxxers operate by asking questions
and the anti-denialist core messages should be
1. Covid is deadly
2. Vaccines are one of the safest, most effective, most consequential medical inventions. They have saved countless people from disease, disability and death.
3. Doctors and scientists are motivated by wanting to help people.