“Do you have these symptoms? Here is the problem I think you have and here is how I can help you solve it.”

According to Sean Murphy in “Three Sales Pitches That Never Really Work”

Approaching Early Customers

  • Poor: “Would you like to play with this?”
  • Poor:  “Would you like to use this?”
  • Poor:  “Would you feel bad if our free product was discontinued?”
  • Poor:  “You would be really stupid not to try our product.”
  • Better:  “Do you have these symptoms? Here is the problem we think you have and here is how we can help you solve it.”
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