Trump elected by Big Data – the impact of Cambridge Analytica

University of South Wales: Information Security & Privacy

Imagine the influence of a London based company, which acted as the catalyst that powered both BREXIT and President Trump’s campaign to success.

What if I told you that Trump was elected by Big Data analysis, carried out by a British company, and that this company can swing elections.  You probably already know the strength of Cambridge Analytica in winning elections, but the video below is for those who may not have realised what was happening.

Here’s the Trump campaign video:

Every single adult in America has been analysed by Cambridge Analytica.  Next they altered the campaign message to each individual’s personality.

So before you get bored.. I always warned you about the dangers of Big Data. This is one of the side effects – one British company can make Presidents.

In Europe there are several elections in the next year.  How much would you pay Cambridge Analytica to win an…

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