According to Fernando Flores
The common sense about innovation is revealed in the popular stories that say that innovation is the product of creative people constantly inventing new technologies based in science. Yet innovations arise without creativity, new technology, or new science, and some creative technologies produce no innovation. Having a clear plan and strategy is also overrated. Some innovations come without these, and many plans and strategies do not produce innovation. Innovation is a change of practice that displaces other practices already in place. Inventing creative technology does nothing: people must take up new practice.