Someone who ships

According to Seth Godin

The key to the reinvention of who you are is to become someone who ships.

Seth’s two-word biography is

Seth ships.

He writes

Shipping is difficult because of the lizard brain. The resistance doesn’t want you to ship, because if you ship, you might fail. If you ship, we might laugh at you. If you ship, you may be held accountable for the decisions you made.

The key to the reinvention of who you are, then, is to become someone who ships. The goal is to have the rare skill of actually getting things done, making them happen and creating outcomes that people seek out.


A key part of shipping is the ability to fail. The reinvention of the marketplace demands that
one have the ability to fail, often and with grace — and in public!


the only way for organizations to grow is to ship risky things, to create change, to make art, to change people. And yet, shipping risks failure.

According to Neal Stephenson

Today’s belief in ineluctable certainty is the true innovation-killer of our age. In this environment, the best an audacious manager can do is to develop small improvements to existing systems—climbing the hill, as it were, toward a local maximum, trimming fat, eking out the occasional tiny innovation—like city planners painting bicycle lanes on the streets as a gesture toward solving our energy problems. Any strategy that involves crossing a valley—accepting short-term losses to reach a higher hill in the distance—will soon be brought to a halt by the demands of a system that celebrates short-term gains and tolerates stagnation, but condemns anything else as failure. In short, a world where big stuff can never get done.


Tell me (anonymous OK)

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