According to Carmine Gallo on the innovation secrets of Steve Jobs
“Do you have any advice?” [Nike CEO Mark] Parker asked Jobs.
“Well, just one thing,” said Jobs. “Nike makes some of the best products in the world. Products that you lust after. Absolutely beautiful, stunning products. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff.”
Tim Cook once commented that a traditional management philosophy taught in business schools is to reduce risk by diversifying your product offerings. Apple, he said, represents the anti–business school philosophy. Apple’s approach is to put its resources behind a few products and commit to making those products exceptionally well.